ABOUT
PITCHAPA (PINK) CHOTIKAKOVIT


Thai designer specializing in information design, visual communication, and editorial systems based in Bangkok and occasionaly Boston.


Email
Instagram
LinkedIn

Resume available upon request
Open to work


Exhibitions

MODCO Thesis Contest, Popular Vote Winner
2025 / Bangkok, TH

Boston University BFA Thesis Show
2025 / Boston, MA

Multiple Fairs Art Book Fair, Exhibitor as @futurekiki
2025 / Boston, MA

Sown Together
2024 / Boston, MA


Experience

Graphic Designer, Vogue and GQ Thailand
PRESENT

Graphic Designer, Thai Creative Student Collective
OCT 2023 — 2025

Graphic Design Intern, The Head and The Heart Design Studio
JUN — AUG 2024

Graphic Design Intern, After Design Studio
JUN — JUL 2023





Nintendo’s Evolution — Social Motion & Interactive Campaign (Concept)
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3 Part Project (Archive, Dialogue, Narrative)


2023
A concept-driven project exploring how a global entertainment brand can translate legacy, play, and community into interactive web experiences, motion promos, and social-first content.

Archive — Interactive Website
An interactive website visualizing the evolution of Nintendo through game graphics and devices, using Super Mario as a unifying narrative. Historical game interfaces are reframed within a contemporary Nintendo Switch UI to contrast past and present visual languages.

  • Designed an interactive website translating brand history into a navigable visual timeline

  • Explored UI-as-interface storytelling through device-based navigation

  • Integrated legacy graphics into a modern framework to highlight visual evolution

    • Dialogue — Motion Promos & Editorial Zine
    A motion-led extension translating the evolution of game design into short-form promotional assets and an editorial zine, exploring the balance between creative expression and technical constraints in game art. 

  • Designed short-form motion promos inspired by game launch and editorial formats

  • Developed an editorial zine expanding the project into a tactile narrative format

  • Explored typography, pacing, and visual rhythm across static and motion outputs

    • Narrative — Social Campaign & AR Filter
    A social-first extension translating Nintendo-inspired character systems into participatory content through an Instagram-based rollout and an AR game filter inspired by racing-game mechanics.

  • Designed character-driven social content inspired by customizable game avatars

  • Created an AR filter referencing racing-game aesthetics to encourage sharing and play

  • Explored how participatory, shareable formats drive discovery and engagement






    • © Pitchapa (Pink) Chotikakovit