Title: Connecting Through Experience; re-imagining the LEEUM Museum of Art



The Leeum Samsung Museum of Art’s rebranding, "Connecting Through Experience," modernizes its identity while honoring its legacy. The project includes a refreshed tagline, logo, and visual system, featuring a vibrant color palette and cohesive design to strengthen connections through art and innovation.

*Completed for CFA-AR502 Branding requirement at Boston University Fall 2024*